There is no place like home.

In  her Christmas speech of 2017 Queen Elizabeth II spoke about  home — about what we call home to be precise. Whatever — house,  neighbourhood, community… — it may be “we think our homes as places of  warmth, familiarity and love”, she said, rightly. It may sound a bit  naive but the backdrop was nothing but awful.

So  is today. Not to mention, bombings, slaughters and attacks keep  striking citizens everyday, and more than ever people suffer from  thirst, hunger, floods, drought…

In other words our home — or our “sanctuary” (Queen Elizabeth II) — seems to fall apart.

It  is all the more blatent that inequalities are skyrocketing. The rich  get richer, the poor get poorer. One strikingly figure that says it all:  according to the World Wealth and Income Database (Thomas Piketty,  Lucas Chancel to name all but two), between 1980 and 2016 while the 50 %  poorest caught 12% of the growth the 1% richest caught 27% of it. In  other words, 1% of the global population benefits more than twice as  much from global growth as half of it. Inequalities are growing at a  pace never seen before. Shocking. Eye-opening.

Nevertheless,  as our world turns global that’s no surprise to notice that  increasingly more people are — and likely to be — left behind.

Global doesn’t mean all at all. On the very contrary, global only means at a larger scale.

As  a result, just like when you switch from your microscope to your  magnifying glasses you see less details. You no longer notice the atoms  nor the very structure behind. You see global. You see in the totality.  You may see the shape or the colour. Like a school of fish, you see what  all the individuals together reflect. This is beautiful. Impressive.  But more importantly like these fish dealing with shark attacks, you  realize that together we can all achieve great things. We can achieve  the unachievable.

Yet you hardly notice the ones who have lost, the ones who have been eaten up.

Likewise,  humans walked on the moon but millions don’t sleep under a roof. Some  fill their swimming-pool while others (nearly 800 million people!)  struggle to fill their body. We follow celebrities we never met but we  don’t talk to the homeless we pass by everyday.

Interpretation of A Bigger Splash (David Hockney)

There  is no shame in it. It is facts. There is no need to blame ourselves.  Relax. But there is no way to find fault with others either. We –each of  us — need to be aware of it.

In  fact, it all starts with business. Here’s the bottom line: public  policies, no matter how well-thought they may be, could never be enough  to tackle the main issues we’re currently facing, let alone  inequalities. Indeed, the private sector is far too powerful, that’s the  least we can say, to be ignored or overstepped. For instance Apple’s  revenues in 2017 ($229,234 million) exceeded Portugal’s GDP ($205,269  million in 2016) and if Walmart was a country the company would be  ranked 24th in the world by its GDP (before Belgium or Chile).

It’s mind-blowing. But once again it’s facts.

So relax. Take a breath. Reflect. And go back to work. But go back with a purpose.

Nothing is meaningless in Nature. Everything has a purpose. Everything is for a reason. So should be businesses.

Shape it with a purpose.

Produce with a prupose.

Earn with a purpose.

Give back because of your purpose.

That’s the rhyme I like, that’s the rhyme we need.

I hope one day global will be written globall.

At Tepee we do our best for it. Here's our purpose: the 1=1 principle. Thus, for each night booked on Tepee we provide to a homeless a roof for one night. The more nights you book, the more we can help !